Friday, October 12, 2007
Time to Craft for Christmas
Well, really it's past time. If you sell crafts, hopefully you have already started gearing up for the holidays. Now it's time to start thinking about getting them sold.
Here are some tips for marketing your crafts for the Holiday Season.
Review your product descriptions. Consider rewriting some of your descriptions to suggest them as ideal Christmas gifts. Maybe just add something at the end like, "the perfect Holiday gift idea for Mom," or "These candles make lovely Christmas Thank You's for Teachers."
Put your viewers in the holiday spirit. Dress up your website or blog with a few holiday graphics. Don't over do it, however. Your website still needs to maintain it's identity.
Update your photos. Take some new photos of your craft products in a holiday setting. You could try placing small items on a piece of green velvet (or other fabric) and add a few Christmas bulbs or silk poinsettias. Add these new photos to your site for the holiday season and remove them after Christmas.
Run a holiday "Special." Boost your sales by offering a buy 2 get one free sale, or, consider offering free shipping on orders over a certain amount or by a certain date. Another option would be to include a free gift on all purchases over a certain amount.
Give you viewers a treat for the holidays. Offer free gift wrapping. Reward your viewers for visiting your site with a special holiday family recipe or free download. Offer online shopping tips.
Keep promoting your site. Keep posting on your blog, in forums and make comments on others' blogs. Add some fresh content to your website to make the search engines sit up and take notice. Pass out fliers and business cards. Include a link to your site in your email signature.
Above all, let your customers know what date they need to place their order by to be sure it's there in time for Christmas and make sure you can back it up.